Microsoft’s New Attack Ad Won’t Change Inevitable Destiny of Surface Tablets

 Tablets  Comments Off on Microsoft’s New Attack Ad Won’t Change Inevitable Destiny of Surface Tablets
Aug 082013

The fate of Microsoft’s Surface tablets, be it the low end Surface RT or the high-end Surface Pro, is like the chronicle of a death defined.

Surface tablets are doomed and the only way consumers will pick them up in large numbers is if Microsoft holds a fire sale.

In the second quarter of 2013, Surface failed to make it even into the Top-5 shipments of tablets.

The tablet war is only between Apple’s iPad and the many Android tablets.

The rest are irrelevant, also-rans.

Still, Microsoft soldiers on desperately trying to salvage its Surface tablets and change consumers’ minds.

Here’s the latest attack ad from Microsoft against the iPad, an exercise in futility:

Related Posts:
Down! Tablets Take a Beating in Second Quarter

Down! Tablets Take a Beating in Second Quarter

 Tablets  Comments Off on Down! Tablets Take a Beating in Second Quarter
Aug 052013

Worldwide shipments of tablets dropped nearly 10% in the April-June quarter to 45.1 million units, according to market researcher IDC.

In the previous quarter, tablet vendors shipped 49.2 million units.

Top Tablet Vendors, Shipments, market Share 2Q 2013

Apple Hit

Without a new iPad tablet to energize its fan base and the overall tablet market, Apple took the biggest hit in the second quarter with shipments down by about five million units.

In previous years, Apple had launched a new tablet heading into the second quarter, resulting in strong quarter-over-quarter growth.

Top Tablet Vendors, Shipments and Market Share 1Q 2013

IDC’s Research Director for tablets Tom Mainelli said:

A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors. With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.

Although Apple is still the largest tablet vendors, its iOS mobile operating system for tablets (and smartphones) is dwarfed by Google’s Android software.

Android tablets now account for nearly 63% of the total tablet market compared to 32.5% for iOS (iPad) tablets.

Windows and Blackberry tablets continue to face an uphill battle.

Top Tablet OS, Shipments and Market Share 2q 2013

Slower Upgrades

The tablet market is trending toward maturity in major markets like the U.S., where a significant percentage of consumers already own tablets. Continue reading »