Google has acquired music streaming and recommendation service Songza for an undisclosed sum (but certainly not for a song).
Songza has eschewed algorithm based recommendations in favor of contextual playlists curated by experts.
Songza’s service is contextual in the sense that its playlists are based on the listener’s mood, activity or time of the day.
The startup’s Music Concierge service app is available on both iOS and Android mobile platforms.
With an estimated 5.5 million users, Songza is not in the same league as the biggies like Pandora (75 million users) or Spotify (40-million free and paying subscribers).
Google intends to deploy Songza’s capabilities in its existing Google Play and upcoming YouTube music services.
Both companies said no immediate changes were expected in Songza “other than making it faster, smarter, and even more fun to use.”
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